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Online Marketing: Beware the Backfire
Online Marketing: Beware the Backfire While social media tools can turbocharge the marketing power of companies of any size, handle them with care. Mistakes move fast and can sabotage your goal By Steve McKee In 1986, I was a long-haired, bearded 22-year-old with a lousy job that paid irregularly. I was also engaged and preoccupied with becoming responsible, not to mention passing muster with my soon-to-be father-in-law. That meant, among other things, securing life insurance to take care of my bride if some tragedy were to befall her...
read moreHow Resilient Leaders Manage Anxiety
How Resilient Leaders Manage Anxiety To transform a troubled company, Keith McFarland urges managers to quickly communicate a plan, help employees turn paralyzing anxiety into action, and maintain a sense of humor By Keith McFarland I've just spent the past several years studying the dynamics of resilience as it relates to business—why some people and organizations emerge from adversity even stronger—while others simply crumble under the pressure. In my last column, I touched on the three ways companies often perform when times get...
read moreThe Customer Isn’t Always Right
The Customer Isn't Always Right People are motivated by their own interests, not your company's. Meet their demands and pay attention to their opinions—discerningly, putting your own needs first By Steve McKee I get a kick out of business buzzwords. Reengineering. Rightsizing. Repurposing. One of the latest you may have heard bandied about is "Voice of the Customer." It's a phrase that, in fairness, recognizes that companies can go astray by making decisions without fully understanding their effect on those they serve. But...
read moreA Simple tip for Better Presentation
KISS - Keep It Simple Stupid There are numerous ways to apply this ancient adage. The bottom line is that the more complicated you let things get, the more trouble you can expect: New technology is wonderful, but don't break in new equipment 15 minutes before the presentation starts. Keep your presentation focused on the message, don't get carried away with special effects and razzle-dazzle. Whatever you do, don't have rented equipment scheduled to arrive 10 minutes before you speak. Check...
read moreSome outside tips for fear of public speaking
Some outside tips for fear of public speaking By Toni Bowers May 30, 2008, 4:18 AM PDT Takeaway: It always seems to make the top 10 list of fears — the fear of public speaking. But what do you do if your career can’t move forward without it? Here are some tips. “The fear of speaking is rated as only second to the fear of snakes and before the fear of dying.” I read that on some Web site the other day, and I had to laugh. Who did they poll for that particular piece of information? There have been times when I would...
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